We run Google Ads campaigns focused on customer acquisition and direct sales.
Advertising that reaches the customer before they start searching
In search engines, you answer a question someone has already asked. On Facebook and Instagram, you interrupt the feed of someone who isn't even thinking about your offer yet. Three things determine success here: precisely targeted audiences, creatives that stop the scroll, and conversion signals that feed Meta's advertising algorithm.
We build campaigns in stages: from reaching new audiences and re-engaging past site visitors to running catalogue sales ads for online shops. We test creatives and messaging, and as a software house, we also implement the Meta Pixel and server-side Conversions API to ensure purchase and enquiry tracking remains complete.
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Data-driven audience targeting -
Creatives and copy built for testing -
Meta Pixel and Conversions API -
Remarketing and catalogue ads -
Budget control and cost per result -
Reports with actionable test insights
What can you entrust to our team?
We design and execute performance marketing activities for B2B and B2C brands. We manage ad campaigns end-to-end: from strategy and analytics setup to launch, daily optimisation, and scaling efforts that drive sales and high-value leads.
We design and develop ad campaigns on Facebook and Instagram, leveraging user data, interests, and buying behaviours.
Strategy and planning
We define key channels, target audiences, messaging, and measurement frameworks.
We configure and verify conversion tracking, Google Analytics, Google Tag Manager, and key business events needed to measure campaign performance.
Campaign optimisation and performance enhancement
We optimise bids, audiences, ad messaging, landing pages, and key variables that impact customer acquisition costs.
Scaling marketing activities
We evaluate opportunities to scale ad spend, expand target audiences, enter new markets, and tap into additional sales channels.
Not sure where to start?
Tell us about your project. During a 30-minute consultation, we'll suggest what to tackle right now and what can wait.
How we work together
Stage
Action
Benefit
01
Business and goals analysis
We analyse your offer, target audiences, competition, past marketing efforts, historical data, and channel potential. This allows us to craft a strategy tailored to your business capabilities.
- Understanding audiences
- Unlocking potential
02
Strategy and analytics preparation
We select the right advertising channels and configure Google Analytics, Google Tag Manager, ad pixels, and conversion tracking so that every decision is backed by reliable data.
- Full tracking
- Better decisions
03
Campaign launch
We build the campaign structure, define audiences, prepare ad creatives and copy, and set up bidding strategies and budgets. We ensure everything launches smoothly and follows advertising platform best practices.
- Solid reach
- Budget control
04
Optimisation and testing
We track campaign performance, continually testing new creatives, audiences, copy variations, and bidding strategies. We weed out underperforming ads and scale those delivering the strongest results.
- Lower costs
- Higher conversions
05
Scaling and growth
Based on collected data, we scale up high-performing campaigns, introduce new ad channels, and implement automations to support long-term sales growth and profitability.
- Higher sales
- New channels
Frequently asked questions
What types of businesses benefit most from Meta Ads campaigns?
Primarily businesses whose customers can be targeted by interests, lifestyle, or buying habits, and whose offer translates well visually into images or video. It is a proven channel for online shops, consumer brands, and local services. In B2B, Meta Ads often complements search campaigns, though it is rarely the primary acquisition channel.
How do we get started with campaigns on Facebook and Instagram?
We start with your business goals and audit tracking setup: the pixel, event tracking, and Business Manager configuration. Next, we structure the campaigns, define target audiences, and create initial ad copy and visual variations. Once launched, we monitor results closely to determine which variants to scale and which to turn off.
What determines the cost of running Meta Ads campaigns?
It depends on the number of campaigns and target markets, the scope of creative testing, whether we design the ad creatives, and the reporting cadence. The media ad spend is separate from our management fee. Both are defined once we understand your objectives and available data, rather than offering a generic flat rate.
Can you take over my existing ad account and Meta Pixel?
Yes. First, we review campaign history, existing custom audiences, and event tracking accuracy. Historical data is valuable, so we avoid rebuilding from scratch unless necessary. If tracking requires website fixes or server-side Conversions API integration, our development team handles that directly.
What happens once the campaign is live?
We actively monitor and refine it. Creatives on Facebook and Instagram fatigue over time, so we schedule refreshes before costs per result creep up. We also agree on a clear reporting cadence so you always know what we modified and why.
My customers don't buy directly from Facebook – does Meta Ads still make sense?
Not always, and we will be upfront about that. Advertising on Meta often works earlier in the customer journey: someone discovers a brand on Instagram, then purchases a few days later via organic search. That is why we evaluate this channel alongside your other touchpoints to ensure it brings in real customers, not just empty clicks.
Benefit from our experience
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