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ChatGPT Ads campaigns in ChatGPT

We plan and run advertising campaigns in ChatGPT. Your offer appears while people ask for advice, compare options and choose a product or service, and we lead them to a purchase or an enquiry.

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01 benefits

Advertising where customers ask for advice

In a search engine you answer a question someone typed in a few words. In ChatGPT people describe their situation in full sentences - what they need, for whom and on what budget - and ask for a recommendation. That is a moment close to the buying decision, and the advertising has to fit it: a message that answers the question, a page that continues the conversation and measurement that shows whether the visit ended in an enquiry.

ChatGPT Ads is a new channel, so we start by checking campaign access for your market and account. We prepare the messages, the landing page and conversion tracking, run a test with a budget agreed in advance and only then decide what to develop. As a software house we also build the page and the tracking ourselves, so the data about orders and enquiries is complete.

  • Matching the intent of the conversation
  • Messages written for customers' questions
  • Conversion and event tracking
  • A landing page that completes the decision
  • A test budget under control
  • Reports with conclusions from tests
02 services

What can you hand to our team?

We design and run performance marketing for B2B and B2C companies. We handle advertising from strategy, through analytics setup and rollout, to daily optimisation and the work that grows sales and the number of valuable leads.

We design and develop campaigns on Facebook and Instagram, using data on users, their interests and their buying behaviour.

We settle the channels that matter most, the audiences, the message and the way results will be measured.

We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager and the business events needed to judge whether a campaign works.

We optimise bids, audiences, ad copy, landing pages and everything else that moves the cost of winning a customer.

We look at raising budgets, widening audiences, entering new markets and using additional sales channels.

Not sure where to start?

Tell us about your project. In a 30-minute consultation we will point out what is worth doing now and what can wait.

get in touch with us
03 process

How does working together look?

Stage
What we do
What you get
01

Business and goals

We look at the offer, the audiences, the competition, the marketing done so far, the historical data and the potential of each advertising channel. That gives us a strategy built on what the business can actually do.

  • Audience understood
  • Potential used
02

Strategy and analytics

We pick the right channels and configure Google Analytics 4, Google Tag Manager, advertising pixels and conversion tracking, so that every decision rests on data we can trust.

  • Full measurement
  • Better decisions
03

Launch

We prepare the campaign structure, audiences, creatives, copy, bidding and budgets. We make sure everything starts correctly and follows the best practice of each advertising platform.

  • Good reach
  • Budget under control
04

Optimisation and testing

We watch how the campaigns perform and test new creatives, audiences, messages and bidding strategies. We cut what does not work and grow the share of what brings the best results.

  • Lower cost
  • Higher conversion
05

Scaling and growth

On the data we have gathered we scale the campaigns that work, add new advertising channels, automations and the work that supports long-term growth in sales and margin.

  • More sales
  • New channels
04 faq

Frequently asked questions

What are ChatGPT Ads?

It is OpenAI's advertising platform in ChatGPT. It lets companies show their offer to people who use ChatGPT to look for products and services, compare options and plan purchases. Ads are labelled as sponsored and shown separately from ChatGPT's answers.

Can I run a ChatGPT Ads campaign in my country?

Availability depends on the market and the advertising account, and it is still expanding. We check it at the very start. If campaigns are not yet available to you, we prepare the messages, the landing page and conversion tracking, so you can launch as soon as access opens.

Does the advertising change ChatGPT's answers?

No. According to OpenAI, ads are kept separate from the answers and do not affect what ChatGPT recommends. That is why the advertising has to stand on its own: a clear offer, a concrete benefit and a page that answers the questions a customer is likely to ask.

What determines the cost of running ChatGPT Ads campaigns?

It depends on the number of campaigns and markets, the scope of tests, whether we prepare the landing page and creatives, and how often we report. The advertising budget is a separate item from the cost of our work. We agree both after learning your goal and the data available, instead of offering one rate for everyone.

How is it different from Google Ads and Meta Ads?

In Google people type short phrases, and on Facebook and Instagram they scroll past content they were not looking for. In ChatGPT they describe their need in detail and ask for advice, so the message has to answer a question rather than catch attention. We treat ChatGPT Ads as a complement to the channels that already work for you and compare the results across all of them.

How will I know whether the campaign works?

Before launch we configure conversion tracking on your website: enquiries, orders and other events that matter to the business. After the test you get a report showing what the available data says, what we changed and what we recommend next - including the decision to stop if the channel does not bring customers.

05 knowledge base

Draw on our experience

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