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Analytics and reporting

We bring together traffic, advertising, and sales data into reports that drive decisions. We clean up tracking, resolve discrepancies, and show you what steps to take next across marketing and site development.

Google Analytics Google Tag Manager Google Ads Conversion optimisation (CRO) Learn more
01 benefits

Data that drives the next step

A report should not end with pageview numbers and colourful charts. We determine what you genuinely need to know: which channels drive sales, where you lose customers, and whether your cost per lead is justified by its quality.

We verify data sources and align metric definitions. We build a clear view of performance, pairing the numbers with context and recommendations. If tracking requires changes in your application or CRM integrations, we can implement them too.

  • Metrics tailored to your business model
  • Connecting data across multiple sources
  • Quality and consistency tracking checks
  • Sales and lead generation reporting
  • Resolving discrepancies between tools
  • Recommendations for next steps
02 services

What can you entrust to our team?

We design and run performance marketing activities for B2B and B2C businesses. We manage ad campaigns end-to-end: from strategy and analytics setup to deployment, daily optimisation, and scaling efforts that drive sales and high-value leads.

We design and develop ad campaigns on Facebook and Instagram, leveraging data on user interests and buying behaviour.

Strategy and campaign planning

We define core channels, target audiences, messaging, and measurement frameworks.

We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager, and key business events needed to measure campaign performance.

Scaling marketing activities

We explore opportunities to scale budgets, expand audiences, enter new markets, and tap into additional sales channels.

Not sure where to begin?

Tell us about your project. In a 30-minute consultation, we will point out what is worth doing now and what can wait.

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03 process

What does working with us look like?

Stage
Action
Benefit
01

Business and goal analysis

We analyse your offering, target audiences, competition, past marketing efforts, historical data, and the potential of individual advertising channels. This allows us to craft a strategy grounded in your business capabilities.

  • Audience insights
  • Unlocked potential
02

Strategy and analytics setup

We select the right ad channels and configure Google Analytics 4, Google Tag Manager, ad pixels, and conversion tracking so that every decision is backed by reliable data.

  • Complete tracking
  • Better decisions
03

Campaign launch

We set up campaign structures, target audiences, ad creatives, copy, bids, and budgets. We ensure seamless execution aligned with each platform's best practices.

  • Solid reach
  • Budget control
04

Optimisation and testing

We monitor performance, testing new creatives, audiences, copy, and bidding strategies. We cut out underperforming initiatives and allocate more budget to what brings the best returns.

  • Lower costs
  • Higher conversion
05

Scaling and development

Using accumulated data, we scale high-performing campaigns, introduce new channels, roll out automations, and support long-term sales growth and profitability.

  • Higher sales
  • New channels
04 faq

Frequently asked questions

What data can you combine in a report?

Depending on access and integration capabilities, we can pull data from web analytics, advertising accounts, your online store, or your CRM. At the start, we define the scope, update frequency, and single source of truth for each metric.

Can I order standalone reporting without campaign management?

Yes. We can build custom reporting for your in-house team or partner agencies. We align on data definitions and how the report should be used so that everyone evaluates performance on the same terms.

Why do figures in our store differ from those in the analytics tool?

Different tools can attribute sales sources, process timing, and log events in different ways. User consent and ad/tracking blockers also play a role. We analyse the exact discrepancies and identify which stem from technical limitations and which are due to implementation errors.

Can the report account for margins and lead quality?

Yes, provided the relevant data is available and can be reliably joined. We establish clear calculation rules so that campaign revenue is never confused with profit, and incoming inquiries are not counted as closed deals.

Can you help fix faulty tracking?

Yes. We can fix custom events, tool configurations, and data passing across your website or application. We determine the repair scope following an initial audit, and verify with sample data and test key user journeys after implementation.

How often will I receive reports?

We match the cadence to how quickly your team makes decisions. We can provide a live dashboard alongside recurring summaries with commentary. Data refresh rates depend on the connected sources and the agreed setup.

05 knowledge base

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