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Google Ads and performance campaigns

We plan, run, and optimise ad campaigns focused on sales and qualified leads. We connect paid media with analytics and landing page development, ensuring every euro spent serves your business goals.

Conversion optimisation (CRO) Analytics and reporting Google Ads and Meta Ads account audit Landing page More
01 benefits

From click to lead or purchase

An ad on its own doesn't close a sale. The customer still has to find the right offer, understand its value, and take the next step without friction. That is why we look at the entire journey: user intent, ad messaging, the landing page, and tracking results.

As a software house, we can also streamline a contact form, speed up a landing page, or integrate inquiry data into your CRM. You get the support of a team that easily bridges marketing recommendations and hands-on system development.

  • Campaigns tailored to your business goals
  • Measurement of sales and valuable leads
  • Consistent ads and landing pages
  • Budget optimization
  • Development support for improvements
  • Reports with insights and an action plan
02 services

What can you entrust to our team?

We design and run performance marketing activities for B2B and B2C companies. We manage ad campaigns from strategy, through analytics setup and launch, to ongoing daily optimisation and scaling initiatives that drive sales and high-intent leads.

We run Google Ads campaigns geared directly toward customer acquisition and sales.

We build and grow ad campaigns across Facebook and Instagram, leveraging user data, interests, and purchasing behaviours.

Strategy and planning

We define core channels, target audiences, key messaging, and frameworks for measuring performance.

We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager, and key business events required to assess campaign effectiveness.

We identify opportunities to scale budgets, expand audience segments, enter new markets, and tap into additional sales channels.

Not sure where to start?

Tell us about your project. In a 30-minute consultation, we'll advise on what's worth doing now and what can wait.

get in touch with us
03 process

How we work together

Stage
Action
Benefit
01

Business and goal analysis

We review your offering, target audiences, competition, past marketing activities, historical data, and potential across individual ad channels. This allows us to craft a strategy grounded in your real business capabilities.

  • Understanding audiences
  • Unlocked potential
02

Strategy and analytics setup

We select the right ad channels and set up Google Analytics 4, Google Tag Manager, ad pixels, and conversion tracking so that every decision is backed by reliable data.

  • Comprehensive tracking
  • Better decisions
03

Campaign launch

We build campaign structures, target audiences, ad creatives, copy, bidding configurations, and budgets. We ensure all campaigns launch smoothly and follow industry best practices.

  • Strong reach
  • Budget control
04

Optimisation and testing

We track campaign performance and continually test new creatives, audiences, ad copy, and bidding strategies. We cut out underperforming assets and scale what drives the best return.

  • Lower costs
  • Higher conversion
05

Scaling and growth

Using accumulated data, we scale up winning campaigns, test new ad channels, set up automations, and roll out initiatives that support long-term sales growth and profitability.

  • Higher sales
  • New channels
04 faq

Frequently asked questions

Do you run campaigns for e-commerce and service businesses?
Yes. For online stores, we focus on orders and their value, while for service businesses, we focus on enquiries that have the potential to turn into sales. The choice of campaigns depends on your offer, market, and available data.
Can you take over an existing Google Ads account?
Yes. We start by analysing the account structure, historical performance, and tracking setup. We identify what is worth keeping, what should be improved, and how to implement changes without unnecessarily disrupting ongoing campaigns.
What advertising budget will I need?
We determine it based on your goals, competition, and the scope of testing. We separate the advertising spend from the cost of our work and any website changes. If the proposed budget would make it difficult to reliably assess the results, we explain this before we start.
Do you guarantee specific sales results?
No. Results also depend on your offer, pricing, competition, and how enquiries are handled. We define success metrics, test assumptions, and make decisions based on data without promising a fixed return from every campaign.
What if the ads generate clicks but no sales?
We analyse traffic quality, tracking, and the landing page. The issue may be caused by ad targeting, inconsistent messaging, the form, or the purchasing process. We recommend improvements where the analysis identifies an actual barrier.
Will I retain control of my advertising account?
Yes. We work with agreed access permissions to your account. We define the reporting process and document changes so that you have full visibility into the work being carried out and its results.
05 knowledge base

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