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Google Analytics

We implement and tidy up Google Analytics 4 across websites, online stores, and web apps. We configure events and business-critical tracking so you can reliably evaluate traffic sources, user journeys, and marketing performance.

Google Tag Manager Analytics and reporting Conversion optimisation (CRO) Google Ads More
01 benefits

Measure what truly drives sales

Simply pasting a GA4 tracking code will not tell you if forms work or where shoppers drop off during checkout. We start with a measurement plan: mapping key user actions, required parameters, and how your team will use the data.

Next, we implement the configuration and test events across real-world scenarios. We make sure actions are never counted twice and pass the right values. We also integrate tracking with your consent management platform and document the entire setup.

  • Measurement plan tailored to your site
  • Setup of events and key events
  • E-commerce checkout funnel tracking
  • Data accuracy and deduplication checks
  • Consent mode integration
  • Documentation for marketing and developers
02 services

What can you entrust to our team?

We plan and execute performance marketing campaigns for B2B and B2C brands. We handle campaigns end-to-end: from strategy and analytics setup through launch, daily optimisation, and scaling to drive more sales and high-value leads.

We design and scale ad campaigns on Facebook and Instagram using audience insights, interest targeting, and purchasing behaviour.

Strategy and planning

We identify the most effective channels, target audiences, key messaging, and metrics to track results.

We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager, and key business events needed to measure campaign performance.

Scaling marketing activities

We evaluate opportunities to scale ad spend, broaden audiences, expand into new markets, and unlock additional sales channels.

Not sure where to begin?

Tell us about your project. In a 30-minute consultation, we will point out what is worth doing right away and what can wait.

Get in touch
03 process

How do we work together?

Stage
Action
Benefit
01

Business and goal analysis

We review your offer, target audiences, competition, past marketing activities, historical data, and channel opportunities. This allows us to craft a strategy aligned with your business capabilities.

  • Audience understanding
  • Maximised potential
02

Strategy and analytics preparation

We select the right ad channels and configure Google Analytics 4, Google Tag Manager, tracking pixels, and conversion tracking so every decision is grounded in reliable data.

  • Complete measurement
  • Better decisions
03

Campaign launch

We build campaign structures, target audiences, creative assets, ad copy, and bidding rules. We ensure a clean rollout that adheres to platform best practices.

  • Strong reach
  • Budget control
04

Optimisation and testing

We monitor performance, continuously testing new creatives, audiences, ad copy, and bidding strategies. We cut what underperforms and scale what brings results.

  • Lower costs
  • Higher conversion
05

Scaling and growth

Using accumulated data, we scale winning campaigns, test new ad channels, set up automations, and support long-term revenue growth and profitability.

  • More sales
  • New channels
04 faq

Frequently asked questions

Is setting up GA4 out of the box enough?

It is only the starting point. You need to define which user actions to measure, implement the required events, and verify that data flows correctly. The scope depends on whether your site collects leads, sells products, or handles other custom flows.

Do you implement e-commerce tracking?

Yes. We configure events for product views, cart actions, checkout steps, and purchase transactions. We verify product identifiers, values, and currencies against your agreed measurement plan.

Can you repair an existing configuration?

Yes. We audit your current event setup to identify gaps, duplicate triggers, and inaccurate values. We document the current state and proposed changes first to ensure reporting continuity.

Does GA4 setup include user consent handling?

We can connect your tracking with a consent management platform and configure how tags behave under different conditions. We test consent grants, denials, and updates. The exact scope of collected data is agreed before implementation.

Will GA4 match 100% of my store's orders?

GA4 should never be expected to match your store database completely. Tracking can be affected by user consent choices, ad blockers, and script restrictions. Final, settled order figures must always be verified in your sales backend.

Can you recover data from before the implementation?

GA4 cannot retroactively reconstruct events that were not collected in the first place. However, we can pull historical sales or platform data into separate reports and ensure clean, reliable tracking going forward.

05 knowledge base

Draw on our experience

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