We manage Google Ads campaigns focused on customer acquisition and direct sales.
Before you increase your budget, review how it's spent
A rising customer acquisition cost does not always mean you need more ads. The root cause might be an inappropriate campaign objective, broken conversion tracking, or a landing page that fails to deliver on the ad's promise. An audit separates these issues and structures the work in the right order.
We evaluate your account in the context of your offering and sales model. We highlight data-backed findings, hypotheses that need testing, and areas where data is missing. Recommendations also cover technical fixes if they are blocking performance gains.
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Review of campaign structure and settings -
Audit of objectives and conversion tracking -
Analysis of budget utilization -
Evaluation of ad creatives and landing pages -
Prioritized action plan -
Findings review with your team
What can you hand over to our team?
We design and run performance marketing campaigns for B2B and B2C companies. We manage ad campaigns end to end: from strategy and analytics setup to daily optimization and scaling sales and qualified leads.
We design and grow ad campaigns across Facebook and Instagram, leveraging user data, interests, and buying behavior.
Strategy and planning
We define key channels, target audiences, core messaging, and clear measurement frameworks.
We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager, and key business events needed to measure campaign performance.
Campaign optimization and efficiency gains
We optimize bids, audience segments, ad copy, landing pages, and every element affecting your customer acquisition costs.
Scaling marketing activities
We explore opportunities to scale ad spend, broaden target audiences, enter new markets, and unlock additional sales channels.
Not sure where to start?
Tell us about your project. In a 30-minute consultation, we'll outline what's worth doing now and what can wait.
How we work together
Stage
Action
Benefit
01
Business and goals analysis
We examine your offer, target audiences, competition, past marketing efforts, historical data, and channel potential. This allows us to craft a strategy aligned with your business capabilities.
- Audience insights
- Realized potential
02
Strategy and analytics setup
We select the right ad channels and set up Google Analytics 4, Google Tag Manager, ad pixels, and conversion tracking so every decision is backed by reliable data.
- Complete measurement
- Better decisions
03
Campaign launch
We build campaign structures, audiences, ad creatives, copy, bidding strategies, and budget allocations. We ensure a flawless launch aligned with each platform's best practices.
- Quality reach
- Budget control
04
Optimization and testing
We track campaign performance and continuously test new creatives, audiences, copy variations, and bid strategies. We cut ineffective spend and scale what performs best.
- Lower costs
- Higher conversion
05
Scaling and growth
Guided by data, we scale high-performing campaigns, test new marketing channels, implement automations, and support long-term revenue growth and profitability.
- Higher sales
- New channels
Frequently asked questions
Can you audit just one account?
Yes. The audit can focus on Google Ads, Meta Ads, or both platforms. We adjust the scope based on your current campaigns, available historical data, and the specific challenges you want to solve.
What access do you need?
We start by requesting read-only access to your ad accounts and related measurement tools. We do not need your password. If additional permissions are required for in-depth verification, we clearly explain the purpose and scope.
Do you make changes to campaigns during the audit?
The audit itself covers analysis and recommendations only. Implementing changes can be the next step once the scope is agreed upon. This keeps a clear boundary between evaluating performance and modifying live campaigns.
Do you review on-site tracking?
Yes, within the agreed scope. We check whether critical actions are tracked properly and ensure data isn't being duplicated. We can pinpoint necessary fixes in GTM, your analytics setup, or application code.
What do I receive after the audit?
A clear summary of your account's health, a breakdown of identified issues, and a prioritized list of recommendations. We discuss dependencies and highlight which fixes can be rolled out immediately versus those requiring preparation or testing.
Does an audit make sense with only a short campaign history?
We can still audit campaign configuration and tracking fundamentals, though performance analysis will be limited. We clearly distinguish between what data shows right away and what needs more observation time.
Draw on our experience
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