We run Google Ads campaigns aimed at winning customers and driving sales.
In a farming and food processing region the working day ends late, so searches peak long after office hours
Ads running mainly between eight and four miss the moment your customer is actually looking. We shift the schedule and bids towards the evening, prepare the site for phones, and set up the form and quick contact so someone can leave an inquiry without a call. We measure when leads arrive and what they cost, so the budget follows the real rhythm of the day.
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Campaigns built around business results
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Constant work on the budget and the cost per customer
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Full analytics and real measurement of what the work delivers
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Clear communication and transparent reporting at every stage
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Campaigns that scale as the company grows
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A strategy based on data, not on guesswork
What can you hand to our team?
We design and run performance marketing for B2B and B2C companies. We handle advertising from strategy, through analytics setup and rollout, to daily optimisation and the work that grows sales and the number of valuable leads.
We design and develop campaigns on Facebook and Instagram, using data on users, their interests and their buying behaviour.
We settle the channels that matter most, the audiences, the message and the way results will be measured.
We configure and verify conversion tracking, Google Analytics 4, Google Tag Manager and the business events needed to judge whether a campaign works.
We optimise bids, audiences, ad copy, landing pages and everything else that moves the cost of winning a customer.
We look at raising budgets, widening audiences, entering new markets and using additional sales channels.
Not sure where to start?
Tell us about your project. In a 30-minute consultation we will point out what is worth doing now and what can wait.
How does working together look?
Business and goals
We look at the offer, the audiences, the competition, the marketing done so far, the historical data and the potential of each advertising channel. That gives us a strategy built on what the business can actually do.
- Audience understood
- Potential used
Strategy and analytics
We pick the right channels and configure Google Analytics 4, Google Tag Manager, advertising pixels and conversion tracking, so that every decision rests on data we can trust.
- Full measurement
- Better decisions
Launch
We prepare the campaign structure, audiences, creatives, copy, bidding and budgets. We make sure everything starts correctly and follows the best practice of each advertising platform.
- Good reach
- Budget under control
Optimisation and testing
We watch how the campaigns perform and test new creatives, audiences, messages and bidding strategies. We cut what does not work and grow the share of what brings the best results.
- Lower cost
- Higher conversion
Scaling and growth
On the data we have gathered we scale the campaigns that work, add new advertising channels, automations and the work that supports long-term growth in sales and margin.
- More sales
- New channels
Questions we hear often
How much does running performance marketing cost?
The cost depends on the scope, the number of advertising channels, how deeply we are involved and the business goals.
Running campaigns for a local service company looks nothing like running them for a shop with thousands of products, or for a B2B company chasing leads.
Before we start we look at the situation and put together a scope that fits your needs and your budget.
What advertising budget do I need to start?
The budget has to be large enough for the campaign to gather data and give us something to optimise against.
Too small a budget usually means the ads do not produce enough results, which makes it harder to tell what works and what needs fixing - and the money can end up spent without any useful conclusions.
We match the budget to the industry, the competition, the value of a customer and the goal of the campaign, instead of quoting one figure for everyone.
How long before the campaigns start to work?
The first data usually appears as soon as a campaign goes live, but not every campaign performs well from the start. The early stage is about testing audiences, messages, keywords and offers.
The best results come from regular analysis and optimisation, not from setting the ads up once.
Can you guarantee a specific number of sales or leads?
We do not guarantee a specific number of sales or leads, because the result also depends on things outside the ads themselves - the quality of the offer, the pricing, the website, the sales process and the competition.
What we can guarantee is a professional process: measurement set up correctly, data analysed, regular optimisation and recommendations based on results.
Is it worth running Google Ads and Meta Ads at the same time?
Both channels are not always the best choice. Google Ads works especially well when someone is actively looking for a product or service, while Meta Ads lets you reach potential customers earlier in the buying decision.
We pick the channels based on your business model, your customers and the goal of the campaign.
Can you take over campaigns run by another agency?
Yes. Before we start we review the current ad account, the campaign history, the analytics setup, how the budget has been used and the results so far. That tells us which parts work correctly, where money is being lost and what changes could improve performance.
How do you check whether the ads deliver business results?
We do not judge a campaign by clicks or impressions alone. We set up measurement for the actions that matter - a purchase, a form submission, a phone call, a sign-up.
We look at the cost of winning a customer, ROAS, sales value and the quality of the users we bring in, so we can judge what the ads do for the business.
What does ongoing campaign management cover?
Ongoing management covers analysis of the results, campaign optimisation, budget management, testing new approaches, improving the advertising message and recommendations on where to go next.
Campaigns are not set up once and left alone; they need regular work on the data.
Do you help prepare creatives and landing pages?
Yes. How well a campaign performs depends not only on the ad settings but also on what the user sees after the click.
We can help prepare ad copy, creatives and landing pages, and point out the parts of a page that may be holding conversions back.
How can I tell whether working with DOCK is right for me?
The best way is a short call.
We will get to know your business, your current challenges and your goals, and then judge whether we can help. If we decide another route suits you better, we will say so plainly.
Our aim is a long-term relationship built on trust and concrete results, not a sale at any cost.
Still looking for an answer?
We are outside working hours right now. Use the contact form, or come back to the chat tomorrow between 8:00 and 18:00 Polish time.