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Google Tag Manager

We deploy and organise Google Tag Manager so your analytics and advertising tools run on clear, reliable rules. We configure tags, events, and the data layer, testing every change thoroughly before going live.

Google Analytics Analytics and reporting Google Ads Web application development More
01 benefits

Complete control over what runs on your website

After a few years of website development, it is easy to lose track of which scripts are still needed and why the same event fires twice. We audit your GTM container and site code, clean up triggers, and remove agreed-upon sources of tracking errors.

If the required data is missing, we write the code to push it from the application. This ensures your tracking relies on actual form submissions or purchases rather than simple button clicks. We leave behind clear documentation to make future updates straightforward.

  • GTM container setup and audit
  • Clean tags, triggers, and variables
  • Data layer built for your app
  • Elimination of double tracking
  • Consent mode tag configuration
  • Testing and structured releases
02 services

What can you hand over to our team?

We design and run performance marketing campaigns for B2B and B2C brands. We handle advertising campaigns from initial strategy and analytics setup to daily optimisation and scaling campaigns that drive sales and qualified leads.

We design and scale ad campaigns across Facebook and Instagram, using user data, interests, and purchasing behaviours.

Strategy and planning

We define key channels, target audiences, core messaging, and how to measure real impact.

We set up and verify conversion tracking, Google Analytics, Google Tag Manager, and key business events needed to assess campaign performance.

Scaling marketing activities

We evaluate opportunities to increase budgets, expand audience segments, enter new markets, and test additional sales channels.

Not sure where to start?

Tell us about your project. During a 30-minute consultation, we will point out what is worth doing now and what can wait.

get in touch
03 process

How do we work together?

Stage
Action
Benefit
01

Business and goal analysis

We analyse your offering, target groups, competitors, past marketing efforts, historical data, and channel potential. This allows us to build a strategy rooted in real business capabilities.

  • Audience insights
  • Untapped potential
02

Strategy and analytics setup

We select the right ad channels and set up Google Analytics, Google Tag Manager, ad pixels, and conversion tracking so every decision relies on trustworthy data.

  • Complete measurement
  • Better decisions
03

Campaign launch

We build out campaign structures, target audiences, creative assets, copy, bidding configurations, and budgets. We ensure seamless launches aligned with platform best practices.

  • Targeted reach
  • Budget control
04

Optimisation and testing

We monitor performance closely, testing new creatives, audiences, copy variations, and bidding strategies. We cut what underperforms and scale what brings the highest return.

  • Lower costs
  • Higher conversion
05

Scaling and growth

Using gathered data, we scale high-performing campaigns, introduce new channels, implement automations, and support long-term sales and margin growth.

  • Higher sales
  • New channels
04 faq

Frequently asked questions

How does GTM differ from Google Analytics?

Google Tag Manager manages when and how tags fire, while Google Analytics collects and analyses data. They work together, but a GTM container does not handle reporting on its own.

Will we still need a developer after implementing GTM?

Many marketing changes can be handled directly within the container. However, if the application does not expose the required data or events, code changes are necessary. We can build both the container setup and the application integration.

What is a data layer?

It is a structured way for a website to pass key information to tracking tools—such as transaction IDs and order values. We define its architecture so all your tags receive consistent data.

Does GTM replace a cookie consent banner?

No. We integrate GTM with your consent management platform so tags fire according to user consent choices. We also review scripts running outside the container.

Can you clean up a container set up by another agency?

Yes. We audit tags, triggers, and dependencies. We recommend adjustments, test them, and document everything to prevent accidentally disabling essential tracking.

How do you verify that tracking is working correctly?

We check when tags trigger and what data they send. We test key user actions and various consent settings. After publishing, we retest core scenarios on the live site.

05 knowledge base

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